Punjab has taken a significant step forward in strengthening its industrial landscape by attracting a major greenfield investment in the specialty steel manufacturing sector. The fresh investment is expected to reinforce the state’s position as a growing hub for advanced manufacturing and employment generation.
Sharing details of the development, Industry and Commerce, Investment Promotion and Power Minister Sanjeev Arora said that AISRM Multimetals Private Limited, a key entity of the Arora Iron Group, has proposed an investment of ₹1,003.57 crore to establish a state-of-the-art steel manufacturing facility in Village Jaspalon along the Doraha–Khanna Road in Ludhiana district. The Arora Iron Group has an annual turnover of approximately ₹2,200 crore.
The proposed manufacturing unit will come up over an area of nearly 46 acres and is projected to generate direct employment for more than 920 people, providing a substantial boost to industrial job opportunities in the region. The project will be executed in three phases, with the first phase scheduled to become operational by September 2027.
According to the minister, the facility will have an installed production capacity of 5.40 lakh metric tonnes per annum. It will manufacture a range of products including round bars, wire rods, coils and flats, primarily using scrap and ferro alloys as raw materials. To ensure uninterrupted and large-scale production, the plant is planned to operate in three shifts for around 350 days a year.
Sanjeev Arora stated that the upcoming unit will be equipped with cutting-edge steelmaking technologies such as induction furnaces, electric arc furnaces, ladle refining furnaces, vacuum degassing systems, argon oxygen decarburization units, continuous casting machines and modern rolling mills. These advanced processes will enable the production of high-quality alloy and specialty steel tailored for demanding industrial applications.
Highlighting the broader impact of the investment, the minister said the project would significantly strengthen Punjab’s alloy and specialty steel ecosystem, particularly catering to the automobile and auto components sector, where demand for high-grade steel continues to rise. He added that the initiative would further consolidate Ludhiana’s standing as a major industrial and metallurgical centre in North India.
The minister noted that the project aligns closely with the Punjab government’s vision of accelerating industrial development, promoting value addition, generating employment and encouraging sustainable manufacturing practices. He emphasized that the investment would also leverage Punjab’s strong industrial base, availability of skilled manpower and strategic logistical advantages.
Sanjeev Arora expressed confidence that under the leadership of National Convener Arvind Kejriwal and Chief Minister Bhagwant Singh Mann, Punjab is steadily moving towards becoming one of the most preferred investment destinations in the country.
